Bloomsburg University Academic Programs
Academic Catalog

Marketing (B.S.B.A.)(Fall 2007)

Administered by Department of Marketing

Effective Spring 2007

Students majoring in a B.S.B.A. degree program in the College of Business must take at least 50 percent of the business credit hours required for the business degree at Bloomsburg University.

In addition to 60 semester hours of general education requirements, a total of 60 semester hours is required for a major in marketing under the business administration degree program.

Required general education courses for the Marketing curriculum include:

40.121 Principles of Economics I

40.122 Principles of Economics II

40.256 Business and Economic Statistics I

48.101 General Psychology

53.118 Applied Matrix Algebra

Choose one of the following two courses:

40.156 Business and Economics Mathematics

53.123 Essentials of Calculus

College of Business Core

91.220 Financial Accounting

91.223 Managerial Accounting

92.150 Introduction to Information Technology

93.244 Principles of Management

93.481 Business Policies and Strategies

96.313 Introduction to Corporate Finance

97.310 Marketing Principles and Practice

98.331 Law and Legal Environment

Marketing Requirements

97.330 Consumer Motivation and Behavior

97.340 Advertising Management

97.370 Sales Management

97.380 International Marketing

97.440 Marketing Research

97.460 Marketing Management

3 semester hours of a marketing elective that may also be used as a business elective from the following seven courses:

97.320 Marketing for Nonprofit Organizations
97.331 E-Marketing
97.341 Principles of Selling
97.350 Retail Management Concepts
97.432 Internship in Marketing
97.480 B2B Marketing
97.490 Contemporary Problems and Issues

Electives in Business - Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites.

Courses designated with a 90, 91, 92, 93, 94 96, 97 or 98 prefix are business courses.

General education electives - Select general education courses needed to meet the 120-semester hour graduation requirement. 40% of all courses taken must be 300-level or higher.