Bloomsburg University of Pennsylvania
2007 Catalog
Bloomsburg University Academic Programs
Academic Catalog

Marketing (BSBA)

The following course sequence sheet is for illustrative purposes only and should not be construed as formal academic advisement. Course selections and sequence may vary depending on course availability and counsel from your academic adviser. You should consult an academic adviser before developing an actual academic plan.

More information: download a curriculum worksheet to assist in your planning; see degree requirements.

Cr.First SemesterCr.Second Semester
320.101 Composition I OR392.150 Intro to Info Tech or 94.175 Intro to BIS
 92.150 Intro to Info Tech or 94.175 Intro to BIS OR 20.101 Composition I
3General Education Group A (Humanities)348.101 General Psychology
 OR 48.101 General Psychology OR General Education Group A (Humanities)
3General Education Group A (Humanities)340.121 Principles of Economics I
3General Education Group B (Social Sciences)353.118 Applied Matrix Algebra
3General Education Group C (Natural Science/Math)3General Education Group A (Humanities)
109.100 Optional University Seminar  
16Total Semester Credits15Total Semester Credits
Cr.Third SemesterCr.Fourth Semester
390.333 Business Comm & Report Writing325.103 Public Speaking
 OR 25.103 Public Speaking OR 90.333 Business Comm & Report Writing
340.122 Principles of Economics II391.220 Financial Accounting
340.156 Business & Economics Math340.256 Business & Economics Statistics
 OR 53.123 Essentials Calculus393.244 Principles of Management
3General Education Group C (Natural Science/Math)397.310 Marketing Principles & Practices
3General Education Group A (Humanities)1Fitness and Recreational Skills
15Total Semester Credits16Total Semester Credits
Cr.Fifth SemesterCr.Sixth Semester
391.223 Managerial Accounting397.370 Sales Management
397.330 Consumer Motivation & Behavior397.380 International Marketing
398.331 Law and the Legal Environment3General Education Group C (Natural Science/Math)
3Business Elective (300-level or higher)3Free Elective
3General Education Group A (Humanities)1Fitness and Recreational Skills
15Total Semester Credits13Total Semester Credits
Cr.Seventh SemesterCr.Eighth Semester
396.313 Introduction to Corporate Finance393.481 Business Policies
397.340 Advertising Management397.460 Marketing Management
397.440 Marketing Research3Marketing Elective
3Business Elective (300-level or higher)3Business Elective (300-level or higher)
3Business Elective (300-level or higher)3Business Elective (300-level or higher)
15Total Semester Credits15Total Semester Credits


The sequence of General Education courses is shown as an example only; they may be taken in any order.

General Education Policy allows a student to double count one Communications, Quantitative or Values course as one Group A, B, or C. If using this option, take one additional Free Elective.

Students who take 52.123 rather than 40.156 may use 40.256 as the Quantitative Gened; 53.123 then counts as a Group C. Take an additional Free Elective if using this option. Total credits must equal 120

Always consult advisor before selecting Business and Marketing Electives.

One additional course selected for the Major, General Education OR Free Elective must also qualify as a Diversity course. See list of Diversity Courses and consult advisor. 062408