Connections
Department of Marketing
218 Sutliff Hall
Phone:(570) 389-4657
FAX: (570) 389-4993
Resources
Interim Chairperson
William T. Neese, professor - B.A., University of Alabama; MBA, University of North Alabama; MJS Washington University School of Law; DBA, Mississippi State University
Secretary - Traci Mitchell
Faculty
Stephen S. Batory, professor - B.S., King's College; M.B.A., Old Dominion University; D.B.A., University of Maryland
Monica Favia , Instructor - M.S., The Pennsylvania State University; M.B.A., Shippensburg University; B.A., Shippensburg University.
Morry Ghingold, associate professor - B.Comm., M.B.A., McGill University; Ph.D., The Pennsylvania State University
V. H. Manek Kirpalani, associate professor - M.A., Oxford University; Ph.D., University of Montreal.
Salim Qureshi, associate professor, Marketing - B.S., University of Karachi; M.B.A., Adelphi University; Ph.D., The Union Institute
Yang Xia, associate professor - B.A. University of International Business and Economics; D.B.A., George Washington University
Department of Marketing
The marketing curriculum prepares graduates for numerous career options, including a variety of positions in product management, sales retailing, distribution, sales management, market research and promotion. Marketing management is one of the fastest growing career opportunities in the United States and global economies.
Mission Statement
The marketing department's mission is to provide appropriate discipline-specific knowledge to develop the personal and professional skills of students so that they may effectively contribute to the marketing management of organizations.
The program is fully accredited by the Association to Advance Collegiate Schools of Business.
Marketing majors study the process by which organizations satisfy consumer wants and needs in a contemporary society. Major marketing activities such as product planning, distribution, pricing and promotion are analyzed based on market research and consumer behavior. The marketing major gains written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support students through their applied, on-going research efforts that provides up-to-date course coverage.
Marketing Minor
The minor in marketing provides students both within and outside of the College of Business with a broad exposure to marketing theory and technique. The minor is designed for students to apply marketing practices successfully to their major discipline. The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg University.
Master of Business Administration
The Master of Business Administration (MBA) program offers management education designed to impart business expertise and strengthen leadership skills. Successful students will demonstrate mastery of knowledge in management, marketing, accounting, finance, and information systems. The program provides the theoretical, analytical and operational expertise managers need to meet the challenges of managing human and material resources in dynamic, competitive environments. The curriculum consists of 36 graduate credit hours delivered in 8 required and 4 elective courses. Students without sufficient preparation also complete prerequisite foundation courses.
Most on-campus courses meet one evening each week for 15 weeks in spring and fall semesters. Summer semester courses meet two evenings for 6 weeks. Courses are described in the graduate catalog. Classes meet on the Bloomsburg campus and at convenient Williamsport sites. Most students are part-time and take 1 or 2 courses each semester.
The course schedule requires a minimum of one year of full-time study to complete. Most part-time students finish in 3 years. Students must comply with Graduate School and MBA program policies and procedures, completing all requirements for graduation with an average grade of B (3.00/4.00 G.P.A.) within six years.