Marketing Concentration and Minor

Marketing Concentration and Minor

Marketing (B.S.B.A)

Marketing concentration students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as product planning, distribution, pricing and promotion are analyzed based on market research and consumer behavior. The marketing concentration gains written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support students through their applied, on-going research efforts that provides up-to-date course coverage.

Requirements Sheets

Minor in Marketing

The minor in marketing provides students both within and outside of the Zeigler College of Business with a broad exposure to marketing theory and technique. The minor is designed for students to apply marketing practices successfully to their major discipline. The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg University.

Marketing Minor Requirements Sheet