Mass Communications

Department of Mass Communications


Bloomsburg University's mass communications program prepares students to work as professionals in public relations, journalism, telecommunications or in emerging media technologies. This bachelor's degree program balances a broad knowledge of the liberal arts and natural sciences with the professional and theoretical preparation needed by today's media professionals. Internships are necessary to complete the student's professional training, along with experience with campus media:

  • The Voice, the nationally-recognized weekly student newspaper
  • BUTV, student-produced television programming
  • BUNow, Bloomsburg University's student-run, online news portal
  • WBUQ-FM, student-managed radio station with call-in and music programs

Other opportunities are available through active chapters of the Public Relations Student Society of America (PRSSA), and the National Broadcasting Society-Alpha Epsilon Rho (NBS-AERho).

Mass Communications Tracks

Telecommunications — Studies include video production, video editing, broadcast journalism, programming and management. Students can also study sports, documentary, corporate video or dramatic/comedy production.

Journalism — Studies include online journalism, editing, feature writing, magazine editing and production, public affairs reporting, and broadcast journalism.

Public Relations — Studies include public relations theory and practice, publicity and public relations, PR cases and problems, as well as options in video production, feature writing, online journalism, introduction to business, economics, marketing principles and practices and advertising management. As a capstone, students participate in a mass communications seminar, practicum or internship.

Emergent Media — Studies in Emergent Media develop the skills employers are looking for in web design, visual communication, social media, and other new media technologies.

A Minor in Emergent Media provides students in disciplines outside of mass communications with a broad background in emergent media and its functional uses. The program will enable students to develop a strong foundation in emerging media, particularly in the areas of new communication technologies, website development and design, and visual communications within a mass communications context. The minor consists of 18 semester hours.

Mass Communications

Department Chairperson
  Jason Genovese, Ph.D. | jgenoves@bloomu.edu
  1210 McCormick Center for Human Services
  Office: 570-389-4235 | Fax: 570-389-3983

Department Secretary
  Elizabeth Stauder estauder@bloomu.edu
  1211 McCormick Center for Human Services
  Office: 570-389-4837 | Fax: 570-389-3983

Department Resources

Admission Requirements

Admission to BU's mass communications program is the chair's approval and is limited to approximately 60 students who achieve a cumulative grade point average of 2.5 or higher. Acceptance into the program depends, however, not only on the GPA but also on past experience and potential. Students should exhibit strong writing, visual and creative qualities, and a record of interest and participation in media-related extracurricular activities. Students are encouraged to make a case for their admission in the light of previous experience, even if they feel their GPAs alone may not justify admission. Students will be notified of their acceptance as mass communications majors as quickly as possible. Students are expected to have declared their majors no later than the time they have accumulated approximately 60 semester hours.

High school students interested in communication-related careers should become involved in school media. These media include newspapers, yearbooks, magazines, radio, video or television production and programs. The committed student can gain valuable experience through volunteer efforts with community groups, such as chambers of commerce, tourism offices and other non-profit organizations.

Program Requirements

To earn a bachelor's degree, students must complete the necessary semester hours in three competency areas: writing, professional skills and theoretical foundations. All majors take foundation courses in mass communications and the popular arts, newswriting, medial law and ethics, and either social foundations of mass media or research methods in mass communications.

 

Mack Truck Internship

Mass communications intern lands Mack’s Top Dog Award

A typical mass communications internship tends to be with a marketing company, newspaper, radio or a television station; but not for Andrew Fox, who took a different route this past summer with Mack Truck International.

Fox, a Bloomsburg University senior, didn’t build trucks either, instead he spent his internship writing scripts, shot lists, filming, editing, producing and directing small films for training and operational purposes in the company’s training department.

“I created six training and standard operating procedures (S.O.P.) combined, three of which are up to win a Top Dog Award, an award Mack gives to employees who have helped the company grow and move forward for the better,” Fox stated. “The three that are up for the award are my ‘Pedestrian Forklift Safety,’ ‘HERCA,’ which stands for Human Error Root Cause Analysis and then my ‘Multi Fill Process’ videos.”