Driven by industry standards, our Emergent Media program is focused on social media, podcasting, web design, and digital content creation. We offer a robust set of courses that enhance these skills which are in high demand from employers. We also offer an Emergent Media minor, which students in Communication Studies, Psychology, Political Science, English, Marketing, and other departments often take to complement what they are learning in their majors. Every business, non-profit, and organization has a need for social media, websites, and digital promotion, no matter what industry they are in.
- Degrees & Offerings
What can you do with Emergent Media? Here are a sample of the jobs our recent graduates have obtained!
- Web design and development
- Social media manager
- Social media influencer
- Digital marketing
- Earned media
- Public relations
Upon successfully completing this program, students will be able to:
- Analyze and critique media using media literacy frameworks and theories.
- Design and develop websites.
- Create compelling visuals, brands, logos, and infographics.
- Record and edit podcasts using audio editing software.
- Distribute content and connect with audiences using current social media platforms.
- Write and blog according to industry standards using content management systems.
- Promote digital content by incorporating search engine optimization and social media marketing techniques.
Courses and Curriculum
Required Core Courses (30 credits)
MEDJ 110 Intro to Mass Communications, 3 credits
MEDJ 190 Writing for the Mass Media (WRIT 103 or WRIT 101 & 102), 3 credits
MEDJ 120 Introduction to Emergent Media, 3 credits
MEDJ 240 News and Democracy (MDIA 115), 3 credits
MEDJ 250 Public Relations Theory and Practice, 3 credits
MEDJ 270 Digital Video Production, 3 credits
MEDJ 390 Media Law and Ethics, 3 credits
MEDJ 391 Research Methods in Mass Communications, 3 credits
MEDJ 497 Capstone - Senior Seminar, 3 credits
MEDJ 498 Internship in Mass Communications, 3 credits
Elective Courses in the Concentration (minimum of 12 credits)
Emergent Media Electives
MEDJ 220 Introduction to Multimedia, 3 credits
MEDJ 221 Podcasting and Social Media, 3 credits
MEDJ 222 Introduction to Visual Communications, 3 credits
MEDJ 320 Social Media Analytics, 3 credits
MEDJ 420 Emergent Media Workshop Topic: (MDIA 120), 3 credits
MEDJ 210 Cinema Appreciation, 3 credits
MEDJ 298 Practicum (able to take 3 times), 1 credit
MEDJ 310 Sport, Media and Society, 3 credits
MEDJ 315 Media Programming and Management, 3 credits
MEDJ 410 Media and Culture, 3 credits
MEDJ 490 Seminar in Mass Communications Topic, 3 credits
The Husky Difference
College of Distinction
Bloomsburg has earned national recognition as a College of Distinction, honored for its quality and high-impact practices leading to a personalized education catered to students’ interests.
Applying to this Program
Review the step-by-step process whether you're a first-year student, transferring to BU, or more.
Ready to apply? Great!! Start your online application here.
There's no better way to learn more than to experience Bloomsburg for yourself! Set up a campus tour or connect with us virtually.
Connect with Your Admissions Counselor
Applying to college is a big step. You have questions, and we have answers!
Financial Aid Guide
Our Financial Aid team is your guide to navigating the aid process here at BU.
Professor and Advisor-WHSK Student Radio