Marketing students soaks in the sunset in front of Sutliff Hall

Marketing (Minor)

The minor in marketing provides you a broad exposure to marketing theory and technique, designed for you to apply marketing practices successfully to your major discipline.

Degrees & Offerings
  • Minor
Program Contact
Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
Work Order Coordinator
illustration of Carver Hall

The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg.

Required courses

  • EC122 Principles of Microeconomics
  • MKT210 Marketing Principles and Practices
  • MKT330 Consumer Behavior
  • MKT340  Integrated Marketing Communications (IMC)
  • MKT331 Digital Marketing
  • MKT460 Marketing Management

The Husky Difference

 AACSB-accredited schools have the highest quality faculty, relevant and challenging curriculum, and provide educational and career opportunities not found at other schools.
Many top, global corporations only recruit from AACSB-accredited schools. Those grads are offered better, more competitive salaries.
College of Distinction for Business
College of Distinction
Bloomsburg has earned national recognition as a College of Distinction for its business programs, honored for its quality and high-impact preparation for successful business professionals.
Professional Sales Center

Sekisui Professional Experience Lab

Our professional sales and marketing program partners with Alumni and Professional Engagement to create the Sekisui Professional Experience Lab in the Greenly Center, designed as a state-of-the-art facility to help you hone your skills. The sales lab features a role-play office with audio visual recording capabilities and sophisticated control center, along with an observation facility. Practice presenting to groups, bring presentations on removable media, and hone your presentation and demonstration skills.

Marketing Contacts

Monica Favia

Monica Favia, Ph.D.

  • Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales

Applying to this Program


  • Application Process

    Review the step-by-step process whether you're a first-year student, transferring to BU, or more.

  • Apply Now

    Ready to apply? Great!! Start your online application here.

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