Marketing students soaks in the sunset in front of Sutliff Hall

Marketing (Minor)

The minor in marketing provides students a broad exposure to marketing theory and technique. The minor is designed for students to apply marketing practices successfully to their major discipline. The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg.

Degrees & Offerings
  • Minor
Department
College
Program Contact
Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
Secretary of the Department of Finance, Department of Marketing and Professional Sales
illustration of Carver Hall

Required courses:

  • MKTG.310 Marketing Principles and Practices
  • MKTG.330 Consumer Motivation and Behavior
  • MKTG.440 Marketing Research
  • MKTG.460 Marketing Management

Choose two from the following courses:

  • MKTG.320 Marketing for Nonprofit Organizations
  • MKTG.331 E-Marketing
  • MKTG.340 Advertising Management
  • MKTG.341 Principles of Selling
  • MKTG.350 Retail Management Concepts
  • MKTG.370 Sales Management
  • MKTG.380 International Marketing
  • MKTG.432 Internship in Marketing
  • MKTG.480 Business to Business Marketing
  • MKTG.490 Contemporary Problems and Issues

The Husky Difference

 AACSB-accredited schools have the highest quality faculty, relevant and challenging curriculum, and provide educational and career opportunities not found at other schools.
Many top, global corporations only recruit from AACSB-accredited schools. Those grads are offered better, more competitive salaries.

Marketing Contacts

Monica Favia

Monica Favia, Ph.D.

  • Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
Bloomsburg University Employee

Michelle Leiby

  • Secretary of the Department of Finance, Department of Marketing and Professional Sales

Applying to this Program

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  • Application Process

    Review the step-by-step process whether you're a first-year student, transferring to BU, or more.

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