Marketing students soaks in the sunset in front of Sutliff Hall

Marketing (Minor)

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The minor in marketing provides you a broad exposure to marketing theory and technique, designed for you to apply marketing practices successfully to your major discipline.

Degrees & Offerings
  • Minor
Department
College
Program Contact
Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
Secretary of the Department of Finance, Department of Marketing and Professional Sales
illustration of Carver Hall

The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg.

Required courses

  • EC122 Principles of Microeconomics
  • MKT210 Marketing Principles and Practices
  • MKT330 Consumer Behavior
  • MKT340  Integrated Marketing Communications (IMC)
  • MKT331 Digital Marketing
  • MKT460 Marketing Management

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Professional Sales Center

Sekisui Professional Experience Lab

Our professional sales and marketing program partners with Alumni and Professional Engagement to create the Sekisui Professional Experience Lab in the Greenly Center, designed as a state-of-the-art facility to help you hone your skills. The sales lab features a role-play office with audio visual recording capabilities and sophisticated control center, along with an observation facility. Practice presenting to groups, bring presentations on removable media, and hone your presentation and demonstration skills.

Professional Sales Center

Marketing Contacts

Monica Favia

Monica Favia, Ph.D.

  • Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
Bloomsburg University Employee

Michelle Leiby

  • Secretary of the Department of Finance, Department of Marketing and Professional Sales

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