Marketing students soaks in the sunset in front of Sutliff Hall

Marketing (Minor)

The minor in marketing provides you a broad exposure to marketing theory and technique, designed for you to apply marketing practices successfully to your major discipline.

Degrees & Offerings

Minor

Department

Marketing and Professional Sales

College

Zeigler College of Business

Program Contact

Monica Favia, Ph.D.

Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales

Michelle Leiby

Secretary of the Department of Finance, Department of Marketing and Professional Sales

The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg.

Required courses

MKTG.310 Marketing Principles and Practices
MKTG.330 Consumer Motivation and Behavior
MKTG.440 Marketing Research
MKTG.460 Marketing Management

Choose two from the following courses:

MKTG.320 Marketing for Nonprofit Organizations
MKTG.331 E-Marketing
MKTG.340 Advertising Management
MKTG.341 Principles of Selling
MKTG.350 Retail Management Concepts
MKTG.370 Sales Management
MKTG.380 International Marketing
MKTG.432 Internship in Marketing
MKTG.480 Business to Business Marketing
MKTG.490 Contemporary Problems and Issues

The Husky Difference

AACSB-accredited schools have the highest quality faculty, relevant and challenging curriculum, and provide educational and career opportunities not found at other schools.

Accreditation

Many top, global corporations only recruit from AACSB-accredited schools. Those grads are offered better, more competitive salaries.

College of Distinction

Bloomsburg has earned national recognition as a College of Distinction for its business programs, honored for its quality and high-impact preparation for successful business professionals.

Sekisui Professional Experience Lab

Our professional sales and marketing program partners with Alumni and Professional Engagement to create the Sekisui Professional Experience Lab in the Greenly Center, designed as a state-of-the-art facility to help you hone your skills. The sales lab features a role-play office with audio visual recording capabilities and sophisticated control center, along with an observation facility. Practice presenting to groups, bring presentations on removable media, and hone your presentation and demonstration skills.

Professional Sales Center

Marketing Contacts

Monica Favia, Ph.D.

Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales

Ronda Mariani, D.B.A.

MBA Program Director, Associate Professor of Marketing and Professional Sales

Kenneth Hall, D.B.A.

Associate Dean of the Zeigler College of Business, Associate Professor of Marketing and Professional Sales

Michael Huben, M.B.A.

Instructor of Marketing and Professional Sales / ProfessionalU Fellow, ZCOB

Jung Kim, Ph.D.

Associate Professor of Marketing and Professional Sales

Thomas Tanner, Ph.D.

Associate Professor of Marketing and Professional Sales