Marketing students soaks in the sunset in front of Sutliff Hall

Marketing (Minor)

The minor in marketing provides you a broad exposure to marketing theory and technique, designed for you to apply marketing practices successfully to your major discipline.

Degrees & Offerings
  • Minor
Department
College
Program Contact
Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
Secretary of the Department of Finance, Department of Marketing and Professional Sales
illustration of Carver Hall

The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg.

Required courses

  • MKTG.310 Marketing Principles and Practices
  • MKTG.330 Consumer Motivation and Behavior
  • MKTG.440 Marketing Research
  • MKTG.460 Marketing Management

Choose two from the following courses:

  • MKTG.320 Marketing for Nonprofit Organizations
  • MKTG.331 E-Marketing
  • MKTG.340 Advertising Management
  • MKTG.341 Principles of Selling
  • MKTG.350 Retail Management Concepts
  • MKTG.370 Sales Management
  • MKTG.380 International Marketing
  • MKTG.432 Internship in Marketing
  • MKTG.480 Business to Business Marketing
  • MKTG.490 Contemporary Problems and Issues

The Husky Difference

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Many top, global corporations only recruit from AACSB-accredited schools. Those grads are offered better, more competitive salaries.
College of Distinction for Business
College of Distinction
Bloomsburg has earned national recognition as a College of Distinction for its business programs, honored for its quality and high-impact preparation for successful business professionals.
Professional Sales Center

Sekisui Professional Experience Lab

Our professional sales and marketing program partners with Alumni and Professional Engagement to create the Sekisui Professional Experience Lab in the Greenly Center, designed as a state-of-the-art facility to help you hone your skills. The sales lab features a role-play office with audio visual recording capabilities and sophisticated control center, along with an observation facility. Practice presenting to groups, bring presentations on removable media, and hone your presentation and demonstration skills.

Marketing Contacts

Monica Favia

Monica Favia, Ph.D.

  • Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
Bloomsburg University Employee

Michelle Leiby

  • Secretary of the Department of Finance, Department of Marketing and Professional Sales

Applying to this Program

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  • Application Process

    Review the step-by-step process whether you're a first-year student, transferring to BU, or more.

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