Professional sales majors compete at the National Collegiate Sales Competition

Professional Sales and Marketing (B.S.B.A.)

It's one of the most common jobs for students graduating with a sales degree — 60 percent of all business majors and 88 percent of all marketing majors begin their professional careers in a sales-related role. And that fast-paced, exciting journey begins here at Bloomsburg University!

Degrees & Offerings
  • B.S.B.A.
Department
College
Program Contact
Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
illustration of Carver Hall

One of its kind in Pennsylvania

“There's a need within Pennsylvania this program will address,” said Monica Favia, chair of the Department of Marketing and Professional Sales. “The addition of the major along with BU’s membership in the University Sales Center Alliance represents a distinctive advantage for Bloomsburg University and its students.”

BU was first named among the top North American schools in 2015 by the Sales Education Foundation’s (SEF) listing of the best universities offering professional sales education. BU is one of only five Pennsylvania institutions included in the listing. SEF recognizes institutions for elevating the sales profession through university education, helping you to secure the professional sales position you want and deserve.

The professional sales and marketing program is available in two forms:

  • a B.S.B.A. in Professional Sales and Marketing
  • as a minor open to any major

Students also have the opportunity to test their skills at various national sales competitions and internally at the annual on-campus competition. In addition, one of the program requirements is to engage in real-world selling. BU sales students have had great success in the sales profession securing positions with a number of corporations.

Courses and Curriculum

Required General Education Courses for the Marketing Curriculum

  • BUSED.101 Introduction to Business
  • BUSED.333 Business Communications and Report Writing
  • COMMSTUD.103 Public Speaking
  • ECONOMIC.121 Principles of Macroeconomics
  • ECONOMIC.122 Principles of Microeconomics
  • ECONOMIC.156 Business and Economics Mathematics or MATH.123 Essentials of Calculus
  • ECONOMIC.256 Business and Economic Statistics I or PSYCH 160 Applied Statistics for Behavioral Sciences
  • ENGLISH.101 Foundations of College Writing
  • PSYCH.101 General Psychology

College of Business Core

  • ACCT.220 Financial Accounting
  • ACCT.223 Managerial Accounting
  • FINANCE.313 Introduction to Corporate Finance
  • ITM.175 ITMA
  • LAW.331 Law and Legal Environment
  • MGMT.244 Principles of Management
  • MGMT.481 Business Policies and Strategies
  • MKTG.310 Marketing Principles and Practice

Professional Selling and Marketing Requirements

  • LAW.475 Negotiation and Alternative Dispute Resolution
  • MKTG.330 Consumer Motivation Behavior
  • MKTG.340 Integrated Marketing Communications
  • MKTG.341 Principles of Selling
  • MKTG.440 Marketing Research
  • MKTG.460 Marketing Management
  • MKTG.370 Sales Management
  • MKTG.373 Integrated CRM
  • MKTG.380 International Marketing
  • MKTG.445 Advanced Professional Selling
  • MKTG.480 Business to Business Marketing
  • 3 credits MKTG elective

Electives in Business - Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites. BUSED.333 may not be used as a Business Elective. Courses designated with BUSED, ACCT, MISCIS, MGMT, ITM, FINANCE, MKTG, OR LAW are business courses.

Bloomsburg Initial - B -  inside a keystone shape

Practical Learning

Bloomsburg University's Professional Sales Center prepares students in the art and science of professional selling to be an immediate contributor toward the improvement of shareholder value of any and all organizations that invite them aboard. Our Professional Sales and Marketing program has partnered with Alumni and Professional Engagement to create the Sekisui Professional Experience Lab in the Greenly Center, designed as a state-of-the-art facility to help you hone your skills. The sales lab features a role-play office with audio visual recording capabilities and sophisticated control center, along with an observation facility. Practice presenting to groups, bring presentations on removable media, and hone your presentation and demonstration skills.

Field Experiences

BU has been admitted as an associate member to the University Sales Center Alliance (USCA), making it the 51st university to have membership and only the second university in Pennsylvania. In order to qualify as a member a sales program must meet specific criteria including a specified curriculum, a sales lab, a director, an active sales advisory board, and participation in sales competitions.

The USCA is a consortium of sales centers connecting university faculty members with many different backgrounds and areas of expertise. Together, these credible and innovative educators advocate for the continuing advancement of the sales profession through teaching, research and outreach.

Professional Sales Center

 

The Husky Difference

6%
Job Growth Projected for Marketers
18,000+ new openings projected between 2019-2029 - Source: Bureau of Labor Statistics
 AACSB-accredited schools have the highest quality faculty, relevant and challenging curriculum, and provide educational and career opportunities not found at other schools.
Many top, global corporations only recruit from AACSB-accredited schools. Those grads are offered better, more competitive salaries.
81%
Alumni employed in their field of study
From sales representatives, human resources specialists, to customer service representatives, Huskies make an impact in this profession.
University Sales Center Alliance
Membership
As an associate member to the University Sales Center Alliance, we’re the 51st university to have membership in this highly regarded consortium and only the second in Pennsylvania.

Professional Sales and Marketing Deep Dive

Professional Sales and Marketing Contacts

Monica Favia

Monica Favia, Ph.D.

  • Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
Bloomsburg University Employee

Michelle Leiby

  • Secretary of the Department of Finance, Department of Marketing and Professional Sales

Applying to this Program

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