Professional sales majors compete at the National Collegiate Sales Competition

Professional Sales and Marketing (B.S.B.A.)

It's one of the most common jobs for students graduating with a sales degree — 60 percent of all business majors and 88 percent of all marketing majors begin their professional careers in a sales-related role. And that fast-paced, exciting journey begins here at Bloomsburg!

Degrees & Offerings
  • B.S.B.A.
Program Contact
Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
illustration of Carver Hall

First of its kind in Pennsylvania

“There's a need within Pennsylvania this program will address,” said Monica Favia, chair of the Department of Marketing and Professional Sales. “The addition of the major along with BU’s membership in the University Sales Center Alliance represents a distinctive advantage for Bloomsburg University and its students.”

Bloomsburg was first named among the top North American schools in 2015 by the Sales Education Foundation’s (SEF) listing of the best universities offering professional sales education. We are one of only nine Pennsylvania institutions included in the listing. SEF recognizes institutions for elevating the sales profession through university education, helping you to secure the professional sales position you want and deserve.

The professional sales and marketing program is available in two forms:

  • a B.S.B.A. in Professional Sales and Marketing
  • as a minor open to any major

Students also have the opportunity to test their skills at various national sales competitions and internally at the annual on-campus competition. In addition, one of the program requirements is to engage in real-world selling. BU sales students have had great success in the sales profession securing positions with a number of corporations.

Courses and Curriculum

CU Degree Requirements*

*Please see the CU degree requirements effective Fall 2023. All enrolled students can also review their degree program requirements and track progress to degree completion in Degree Works.

Directed General Education Courses (18 credits)
  • COMM101 Public Speaking
  • MAT140, 150, or 160 Precalculus or higher
  • EC121 Principles of Macroeconomics
  • EC122 Principles of Microeconomics
  • LAWL231 Law & Legal Environ
  • ITA175 Spreadsheet Analysis
Zeigler College of Business Core Courses (21 credits)
  • BSED101 Intro to Business
  • ACC220 Financial Accounting
  • ACC223 Managerial Accounting
  • MGT280 Principles of Management
  • MKT210 Marketing Principles & Practices
  • EC256 Business & Economic Statatistics
  • FIN313 Intro to Finance
Professional Sales and Marketing Required Courses (39 credits)
  • ITA325 Analytics
  • LAW445 Negotiations and Alternative Dispute Resolution
  • MKT330 Consumer Motivation & Behavior
  • MKT340 Integrated Marketing Communications (IMC)
  • MKT341 Principles of Selling
  • MKT370 Sales Management
  • MKT373 Integrated Customer Relationship Management (CRM)
  • MKT380 International Marketing
  • MKT440 Marketing Research
  • MKT445 Advanced Sales
  • MKT460 Marketing Management
  • MKT480 Business to Business (B2B) Marketing
  • MKT498 Internship 
Remaining General Education Courses (27 credits)
  • Includes FYS10o First Year Seminar and WRIT103 Composition
Free Elective  Courses (15 credits)


Please see the BL degree requirements for students who were enrolled prior to Fall 2023 and remained in the BL Program.  All enrolled students can also review their degree program requirements and track progress to degree completion in Degree Works.

Bloomsburg Initial - B -  inside a keystone shape

Bloomsburg Because

Professional Engagement

Bloomsburg is a full member of the University Sales Center Alliance (USCA). We are one of 40 full members in the country and the only university in Pennsyvania recognized with full membership. In order to qualify as a member, a sales program must meet specific criteria including a specified curriculum, a sales lab, a director, an active sales advisory board, and participation in sales competitions.

The USCA is a consortium of sales centers connecting university faculty members with many different backgrounds and areas of expertise. Together, these credible and innovative educators advocate for the continuing advancement of the sales profession through teaching, research and outreach.

The Husky Difference

Job Growth Projected for Marketers
18,000+ new openings projected between 2019-2029 - Source: Bureau of Labor Statistics
 AACSB-accredited schools have the highest quality faculty, relevant and challenging curriculum, and provide educational and career opportunities not found at other schools.
Many top, global corporations only recruit from AACSB-accredited schools. Those grads are offered better, more competitive salaries.
Alumni employed in their field of study
From sales representatives, human resources specialists, to customer service representatives, Huskies make an impact in this profession.
University Sales Center Alliance
Full Membership
We are one of 40 full members across the country of the University Sales Center Alliance, and the only university in Pennsylvania to be granted full membership in this highly regarded consortium.

Professional Sales and Marketing Deep Dive

Celeste Rivas

Bloomsburg's professional sales is different from other sales programs, because the connections and amount of networking most of us make in less than a year are amazing. Also, the one-on-one you can have with your professor or with a job recruiter is incredible, because not many universities give their students that privilege.

Celeste Rivas '23
Professional Sales and Marketing
Celeste Rivas
Professional Sales Center

Sekisui Professional Experience Lab

Our professional sales and marketing program partners with Alumni and Professional Engagement to create the Sekisui Professional Experience Lab in the Greenly Center, designed as a state-of-the-art facility to help you hone your skills. The sales lab features a role-play office with audio visual recording capabilities and sophisticated control center, along with an observation facility. Practice presenting to groups, bring presentations on removable media, and hone your presentation and demonstration skills.

Professional Sales and Marketing Contacts

Monica Favia

Monica Favia, Ph.D.

  • Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales

Applying to this Program


  • Application Process

    Review the step-by-step process whether you're a first-year student, transferring to BU, or more.

  • Apply Now

    Ready to apply? Great!! Start your online application here.

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