It's one of the most common jobs for students graduating with a sales degree — 60 percent of all business majors and 88 percent of all marketing majors begin their professional careers in a sales-related role. And that fast-paced, exciting journey begins here at Bloomsburg University!
“There's a need within Pennsylvania this program will address,” said Monica Favia, chair of the Department of Marketing and Professional Sales. “The addition of the major along with BU’s membership in the University Sales Center Alliance represents a distinctive advantage for Bloomsburg University and its students.”
BU was first named among the top North American schools in 2015 by the Sales Education Foundation’s (SEF) listing of the best universities offering professional sales education. BU is one of only five Pennsylvania institutions included in the listing. SEF recognizes institutions for elevating the sales profession through university education, helping you to secure the professional sales position you want and deserve.
The professional sales and marketing program is available in two forms:
a B.S.B.A. in Professional Sales and Marketing
as a minor open to any major
Students also have the opportunity to test their skills at various national sales competitions and internally at the annual on-campus competition. In addition, one of the program requirements is to engage in real-world selling. BU sales students have had great success in the sales profession securing positions with a number of corporations.
Required General Education Courses for the Marketing Curriculum
BUSED.101 Introduction to Business
BUSED.333 Business Communications and Report Writing
COMMSTUD.103 Public Speaking
ECONOMIC.121 Principles of Macroeconomics
ECONOMIC.122 Principles of Microeconomics
ECONOMIC.156 Business and Economics Mathematics or MATH.123 Essentials of Calculus
ECONOMIC.256 Business and Economic Statistics I or PSYCH 160 Applied Statistics for Behavioral Sciences
ENGLISH.101 Foundations of College Writing
PSYCH.101 General Psychology
College of Business Core
ACCT.220 Financial Accounting
ACCT.223 Managerial Accounting
FINANCE.313 Introduction to Corporate Finance
LAW.331 Law and Legal Environment
MGMT.244 Principles of Management
MGMT.481 Business Policies and Strategies
MKTG.310 Marketing Principles and Practice
Professional Selling and Marketing Requirements
LAW.475 Negotiation and Alternative Dispute Resolution
MKTG.330 Consumer Motivation Behavior
MKTG.340 Integrated Marketing Communications
MKTG.341 Principles of Selling
MKTG.440 Marketing Research
MKTG.460 Marketing Management
MKTG.370 Sales Management
MKTG.373 Integrated CRM
MKTG.380 International Marketing
MKTG.445 Advanced Professional Selling
MKTG.480 Business to Business Marketing
3 credits MKTG elective
Electives in Business - Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites. BUSED.333 may not be used as a Business Elective. Courses designated with BUSED, ACCT, MISCIS, MGMT, ITM, FINANCE, MKTG, OR LAW are business courses.
Bloomsburg University's Professional Sales Center prepares students in the art and science of professional selling to be an immediate contributor toward the improvement of shareholder value of any and all organizations that invite them aboard. Our Professional Sales and Marketing program has partnered with Alumni and Professional Engagement to create the Sekisui Professional Experience Lab in the Greenly Center, designed as a state-of-the-art facility to help you hone your skills. The sales lab features a role-play office with audio visual recording capabilities and sophisticated control center, along with an observation facility. Practice presenting to groups, bring presentations on removable media, and hone your presentation and demonstration skills.
BU has been admitted as an associate member to the University Sales Center Alliance (USCA), making it the 51st university to have membership and only the second university in Pennsylvania. In order to qualify as a member a sales program must meet specific criteria including a specified curriculum, a sales lab, a director, an active sales advisory board, and participation in sales competitions.
The USCA is a consortium of sales centers connecting university faculty members with many different backgrounds and areas of expertise. Together, these credible and innovative educators advocate for the continuing advancement of the sales profession through teaching, research and outreach.