Required General Education Courses for the Marketing Curriculum
- BUSED.101 Introduction to Business
- BUSED.333 Business Communications and Report Writing
- COMMSTUD.103 Public Speaking
- ECONOMIC.121 Principles of Macroeconomics
- ECONOMIC.122 Principles of Microeconomics
- ECONOMIC.156 Business and Economics Mathematics or MATH.123 Essentials of Calculus
- ECONOMIC.256 Business and Economic Statistics I or PSYCH 160 Applied Statistics for Behavioral Sciences
- ENGLISH.101 Foundations of College Writing
- PSYCH.101 General Psychology
College of Business Core
- ACCT.220 Financial Accounting
- ACCT.223 Managerial Accounting
- FINANCE.313 Introduction to Corporate Finance
- ITM.175 ITMA
- LAW.331 Law and Legal Environment
- MGMT.244 Principles of Management
- MGMT.481 Business Policies and Strategies
- MKTG.310 Marketing Principles and Practice
Professional Selling and Marketing Requirements
- LAW.475 Negotiation and Alternative Dispute Resolution
- MKTG.330 Consumer Motivation Behavior
- MKTG.340 Integrated Marketing Communications
- MKTG.341 Principles of Selling
- MKTG.440 Marketing Research
- MKTG.460 Marketing Management
- MKTG.370 Sales Management
- MKTG.373 Integrated CRM
- MKTG.380 International Marketing
- MKTG.445 Advanced Professional Selling
- MKTG.480 Business to Business Marketing
- 3 credits MKTG elective
Electives in Business - Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites. BUSED.333 may not be used as a Business Elective. Courses designated with BUSED, ACCT, MISCIS, MGMT, ITM, FINANCE, MKTG, OR LAW are business courses.