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Public Relations (Minor)

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This minor provides students in disciplines outside of the major with a strategic foundation and practical application of contemporary public relations.

Degrees & Offerings
  • Minor
Department
College
Program Contact
Chair of the Department of Media and Journalism, Associate Professor
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Public Relations

This minor equips students entering the workforce by allowing them to determine communication objectives, key publics and recommended communication tactics for print, broadcast, and online environments.  The Commission on Public Relations Education recommends that undergraduate programs emphasize and strengthen writing and communication skills associated with storytelling, editing, and media relations.  The minor is comprised of 18 credits in the Media and Journalism Department.

Required Core (3 credits)

MEDIA.110 Introduction to Mass Communications

Required Foundation (6 credits)

MEDIA.251 Public Relations Theory and Practice
MEDIA.352 Public Relations Tactics (Prerequisite: MEDIA.251)

Required Production (choose 6 credits)

MEDIA.271 Video Production I
MEDIA.220 Introduction to Multimedia (Gened)
MEDIA.230 Newswriting (Prerequisite:  ENGLISH.101)
MEDIA.280 Introduction to Visual Communication (Gened)

Required Capstone (choose 3 credits)

MEDIA.455 Public Relations Cases and Problems (Prerequisite: MEDIA.352)
MEDIA.475 Public Relations Workshop (Prerequisite:  MEDIA.352)
MEDIA.497 Internship

This Public Relations Minor provides students in disciplines outside of the major with a strategic foundation and practical application of contemporary public relations.  This minor equips students entering the workforce by allowing them to determine communication objectives, key publics and recommended communication tactics for print, broadcast and online environments.  The Commission on Public Relations Education recommends that undergraduate programs emphasize and strengthen writing and communication skills associated with storytelling, editing, and media relations.  The minor is comprised of 18 credits in the Media and Journalism Department.

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Public Relations Contacts

Jason Genovese

Jason Genovese

  • Chair of the Department of Media and Journalism, Associate Professor

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