Marketing and Professional Sales

Department of Marketing and Professional Sales

Bloomsburg University's Department of Marketing and Professional Sales offers:

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. – American Marketing Association Definition of Marketing

Students who concentrate in Marketing typically are in careers like marketing research, advertising, promotions, marketing management, marketing specialists, marketing associate, social media and internet marketing or product managers.

Marketing students need to develop great interpersonal skills. Students in marketing will likely collaborate with others on projects and group assignments, and must be willing to work well with others in order to be successful, both as a student and in the future workplace. In addition, the marketing student will find him/herself frequently doing presentations and other projects that necessitate an ability to speak and speak well.

Planning a visit to campus?

BU's open house programs include sessions with departments to meet and learn about program specifics from department representatives. If you're planning a visit on your own, you can arrange a personal meeting with a professor to ask questions and get detailed information about our program and the Zeigler College of Business. Contact our department to schedule an appointment.


AACSB Accreditation


American Marketing Association


Monica Favia, Ph.D. |
Sutliff Hall 360

Marianne S. Czernysz |
Sutliff Hall 365


Professional Selling

Professional sales program named one of nation’s best

Bloomsburg University is named among the top North American schools in the 2017 Sales Education Foundation’s (SEF) listing of the best universities offering professional sales education. BU is one of only five Pennsylvania institutions included in the listing.

Monica Favia, chair and associate professor of marketing, said SEF recognizes institutions for elevating the sales profession through university education. “This recognition will help our students to secure professional sales positions,” she said.

Professional selling is one of the most common jobs for students graduating with a sales degree. Recent research suggests that 60 percent of all business majors and 88 percent of all marketing majors begin their professional careers in a sales-related role.