BU grads a “Great Fit” at WebFX


By Andrea O'Neill '06

WebFX, a full-service digital marketing agency in Harrisburg, has a significant presence of Bloomsburg University alumni as its employees.

WebFX, a full-service digital marketing agency in Harrisburg, has a significant presence of Bloomsburg University alumni as its employees. As this emerging industry leader continues to build its relationship with the B.U., expect that number to grow.

“We have a large pocket of B.U. alums and they are the ultimate team players,“ Says Emily Livingston, Talent Acquisition Specialist for WebFX. "They work hard, are incredibly bright and motivated, and are fantastic people; really the best of the best. They sum up everything we look for and are a great fit.”

Livingston says it was Bloomsburg University’s enthusiastic participation with WebFX that has led to such a strong partnership. The company has a presence with colleges and universities across the Mid-Atlantic region and is a “frequent flyer” on the Bloomsburg University campus, providing both classroom speakers and attending Career Connections Expos throughout the academic year. Livingston notes that even at their highly attended open house events, B.U. students regularly set themselves apart.

“My experiences with them have been out of this world,” said Livingston. “They are curious, responsive, ask great questions, and want to connect with team members, and that is fantastic. Some of the most thoughtful follow-up messages I’ve ever received have come from B.U. students, and we take notice.”

Livingston credits the B.U. faculty and staff for the strong student participation and preparedness.   

“We have noticed so much commitment and involvement from the Bloomsburg faculty and staff. It’s obvious they are on the students’ side and want them to have jobs they will enjoy. They’ve gone to bat for us by pointing them in our direction, and we love that.”

BU students visit the WebFX campus in Harrisburg

What should be especially attractive to new grads is that WebFX promotes from within, hiring almost exclusively at entry-level and training each new hire in the skill set required. From there, Livingston says that the company allows each employee their path of professional discovery.

“We don’t expect you to be an expert, and we don’t micromanage,” explained Livingston. We aren’t afraid to train those with potential; we want them to make mistakes and keep learning and growing.“  

That model has allowed the company to grow 250 percent in the last five years and earn the designation of Best Place to Work in PA. WebFX is currently hiring 2020 grads, and Livingston says those from B.U. should not be afraid to apply, even if their major isn’t a match for the technical skills associated with a marketing firm.

"We are looking for those coming up college grads who are green and excited to jump in but may not have the tech skills,” explained Livingston “Go for it. Give us what you got - we want to see more of everybody and anybody that is connected to B.U.”

“A lot of students feel they have to move to these huge cities for careers in marketing,” concluded Livingston. “The sky is the limit – You set those big goals and we are dedicated to helping you get there.”