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  • Research and Analytics in Marketing
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BU to hold annual Zeigler Institute for Professional Development Business Conference

This year's theme is "Resilience and Reinvention." Throughout the past 20 months of the COVID-19 pandemic, it's become evident that successful business professionals share several traits that correspond with "Resilience and Reinvention." These professionals have a vast network they can rely on during challenging times, are persistent in their pursuit of excellence, and can adapt to change.