Marketing and Communications
The Office of Marketing and Communications (MarComm) serves as enthusiastic ambassadors of the university’s brand while working to showcase the value of a BU education by capturing and sharing the stories of our students, faculty, staff, alumni, and partner organizations. Our focus is on building awareness and enhancing the image, reputation and visibility of BU to inspire enrollment, instill pride, and increase support.
We provide strategic consulting, content development, and creative support for:
- Management of the BU Brand
- bloomu.edu and buhukies.com
- Web and social media content
- Campus communications
- Paid and organic advertising
- Media relations and news releases
- Crisis communications
- Publications, including all admissions materials and Bloomsburg: The University Magazine
- Graphic design
- Large-scale event promotion
- Photography and videography
- Licensing and trademark coordination
Brand and Reputation Management — MarComm's primary purpose is to share the BU story in ways that showcase the value of a BU education and inspire and compel key audiences to take action. We're responsible for proactive media relations, internal communications, and crisis communications efforts; strategic development of stories; brand awareness advertising in various media outlets; management of BU's primary social media channels; digital strategy and oversight of the university's website.
Sports Information — The sports information office, located inside Nelson Field House, is responsible for the promotion of Bloomsburg’s 22 intercollegiate athletic teams, as well as BU’s student-athletes and coaches. The office oversees all sports information, strategic communication, public relation, marketing, and creative service duties related to Bloomsburg athletics. The office also serves as a liaison to all forms of media at the local, regional, and national level. Sports information serves as the athletic department's brand manager and helps to create and promote the game-day and fan environment at BU home events. The office is also responsible for managing www.buhuskies.com, the official website of BU athletics, while assisting with a number of alumni, corporate sponsorship, and fundraising initiatives.
Enrollment and Student Success — MarComm partners with the Office of Admissions and the colleges in their efforts to reach and recruit diverse, academically qualified students who will be successful at BU and beyond.
Institutional Advancement — MarComm’s partnership with advancement focuses on developing stories and communicating the value of alumni, volunteer, and donor engagement and philanthropy.
Licensing and Trademarks — Bloomsburg University owns and controls the use of its name(s) and other marks, logos, insignias, seal, designs, or symbols that are associated with the University through a federally registered trademark. Any individual, organization, or company wishing to use Bloomsburg University trademarks for any purpose must obtain permission to do so from Bloomsburg University. Logo, Licensing and Trademark policies and guidelines.
Have news to share?
Submit information about an upcoming event, awards, student or faculty scholarship, or other news of note to Tom McGuire (email@example.com) or Eric Foster (firstname.lastname@example.org) for inclusion in our weekly internal e-newsletters: The Week Ahead (Mondays) and Onward (Thursdays). Public events may also be submitted for inclusion in our external e-newsletter: On the Hill (monthly).