Marketing and Professional Sales

Contact Information

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” – American Marketing Association

Students who concentrate in marketing typically are in careers like marketing research, advertising, promotions, marketing management, marketing specialists, marketing associate, social media and internet marketing or product managers.

Marketing students need to develop great interpersonal skills. Students in marketing will likely collaborate with others on projects and group assignments, and must be willing to work well with others in order to be successful, both as a student and in the future workplace. In addition, the marketing student will find him/herself frequently doing presentations and other projects that necessitate an ability to speak and speak well.

 

 

It's one of the most common jobs for students graduating with a sales degree — 60 percent of all business majors and 88 percent of all marketing majors begin their professional careers in a sales-related role. And that fast-paced, exciting journey begins here!

Professional Sales and Marketing

Marketing students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as product planning, distribution, pricing, and promotion are analyzed based on market research and consumer behavior.

Marketing Concentration

Employment of market research analysts is projected to grow 18 percent from 2019 to 2029, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across many industries, according to the U.S. Bureau of Labor Statistics.

Research and Analytics in Marketing Concentration

The minor in marketing provides students both within and outside of the Zeigler College of Business with a broad exposure to marketing theory and technique. The minor is designed for students to apply marketing practices successfully to their major discipline. The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg.

Marketing Minor

Job Outlook Employment of sales managers is projected to grow four percent from 2019 to 2029, about as fast as the average for all occupations. Employment growth of these managers will depend primarily on growth or contraction in the industries that employ them, according to the U.S. Bureau of Labor Statistics.

Professional Selling Minor

Professional sales degree the first of its kind in PA

Professional sales degree the first of its kind in PA

“There is a need within Pennsylvania that this program will address,” said Monica Favia, Ph.D., chair of the Department of Marketing and Professional Sales. “The addition of the major along with BU's membership in the University Sales Center Alliance represents a distinctive advantage for Bloomsburg University and its students.

The Husky Difference

 AACSB-accredited schools have the highest quality faculty, relevant and challenging curriculum, and provide educational and career opportunities not found at other schools.
Many top, global corporations only recruit from AACSB-accredited schools. Those grads are offered better, more competitive salaries.
University Sales Center Alliance
Membership
As an associate member to the University Sales Center Alliance, we’re the 51st university to have membership in this highly regarded consortium and only the second in Pennsylvania.

Marketing and Professional Sales Contacts

Monica Favia

Monica Favia, Ph.D.

  • Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
Bloomsburg University Employee

Michelle Leiby

  • Secretary of the Department of Finance, Department of Marketing and Professional Sales