Marketing and Professional Sales
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” – American Marketing Association
Students who concentrate in marketing typically are in careers like marketing research, advertising, promotions, marketing management, marketing specialists, marketing associate, social media and internet marketing or product managers.
Marketing students need to develop great interpersonal skills. They'll likely collaborate with others on projects and group assignments and must be willing to work well with others in order to be successful — both as a student and in the future workplace. In addition, they'll find themselves frequently doing presentations and other projects that necessitate an ability to speak and speak well.
It's one of the most common jobs for students graduating with a sales degree — 60 percent of all business majors and 88 percent of all marketing majors begin their professional careers in a sales-related role. And that fast-paced, exciting journey begins here!
Marketing students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as product planning, distribution, pricing, and promotion are analyzed based on market research and consumer behavior.
Employment of market research analysts is projected to grow 18 percent from 2019 to 2029, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across many industries, according to the U.S. Bureau of Labor Statistics.
The minor in marketing provides students both within and outside of the Zeigler College of Business with a broad exposure to marketing theory and technique. The minor is designed for students to apply marketing practices successfully to their major discipline. The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg.
Job Outlook Employment of sales managers is projected to grow four percent from 2019 to 2029, about as fast as the average for all occupations. Employment growth of these managers will depend primarily on growth or contraction in the industries that employ them, according to the U.S. Bureau of Labor Statistics.