Kenneth Hall, D.B.A.


Kenneth Hall
Associate Dean of the Zeigler College of Business

D.B.A. in Marketing, Cleveland State University

M.B.A. in Marketing, Cleveland State University

B.A. in Political Science, Kent State University

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Tenured associate professor of marketing specializing in customer relationship management (CRM), marketing research, marketing analytics, and B2B marketing. Recently completed a Business Analytics nanodegree at Udacity. Extensive experience in curriculum and assurance of learning (AOL) in an AACSB-accredited environment. Research interests include knowledge advantage as source of competitive advantage, inter-firm collaboration in complex product markets, salesperson's role in business intelligence (BI) in international B2B markets, and other areas.