Kenneth Hall, D.B.A.
- Title(s)
- Associate Dean of the Zeigler College of Business, Associate Professor of Marketing and Professional Sales
- Department
- Education
D.B.A. in Marketing, Cleveland State University
M.B.A. in Marketing, Cleveland State University
B.A. in Political Science, Kent State University
- Contact Information
-
- 570-389-4814
- Send an Email
-
334 Sutliff Hall
- Social Media
Tenured associate professor of marketing specializing in customer relationship management (CRM), marketing research, marketing analytics, and B2B marketing. Recently completed a Business Analytics nanodegree at Udacity. Extensive experience in curriculum and assurance of learning (AOL) in an AACSB-accredited environment. Research interests include knowledge advantage as source of competitive advantage, inter-firm collaboration in complex product markets, salesperson's role in business intelligence (BI) in international B2B markets, and other areas.