Kenneth Hall, D.B.A.
Tenured associate professor of marketing specializing in customer relationship management (CRM), marketing research, marketing analytics, and B2B marketing. Recently completed a Business Analytics nanodegree at Udacity. Extensive experience in curriculum and assurance of learning (AOL) in an AACSB-accredited environment. Research interests include knowledge advantage as source of competitive advantage, inter-firm collaboration in complex product markets, salesperson's role in business intelligence (BI) in international B2B markets, and other areas.