Required General Education Courses for the Marketing Curriculum
- BUSED.101 Introduction to Business
- BUSED.333 Business Communications and Report Writing
- COMMSTUD.103 Public Speaking
- ECONOMIC.121 Principles of Macroeconomics
- ECONOMIC.122 Principles of Microeconomics
- ECONOMIC.256 Business and Economic Statistics I or PSYCH 160 Applied Statistics for Behavioral Sciences
- ENGLISH.101 Foundations of College Writing
- PSYCH.101 General Psychology
Choose one of the following two courses:
- ECONOMIC.156 Business and Economics Mathematics
- MATH.123 Essentials of Calculus
Zeigler College of Business Core
- ACCT.220 Financial Accounting
- ACCT.223 Managerial Accounting
- FINANCE.313 Introduction to Corporate Finance
- ITM.175 ITMA
- LAW.331 Law and Legal Environment
- MGMT.244 Principles of Management
- MGMT.481 Business Policies and Strategies
- MKTG.310 Marketing Principles and Practice
Marketing Requirements
- MKTG.330 Consumer Motivation Behavior
- MKTG.331 Digital Marketing
- MKTG.340 Advertising Management
- MKTG.370 Sales Management
- MKTG.380 International Marketing
- MKTG.440 Marketing Research
- MKTG.460 Marketing Management
- 3 credits MKTG elective
ZCOB Professional Development Program
- ZIPD.101 – Functional Areas of Business
- ZIPD.102 – Interconnectedness of Business
- ZIPD.201 – Career Exploration
- ZIPD.202 – Career Preparation
- ZIPD.301 – Preparation for the Workforce
- ZIPD.302 – Build your brand
- ZIPD.401 – Networking and Job Search
- ZIPD.402 – Career Transition
Electives in Business – (15 credits) Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites. BUSED.333 may not be used as a Business Elective. Courses designated with BUSED, ACCT, MISCIS, MGMT, ITM, FINANCE, MKTG, OR LAW are business courses. General education electives - Select general education courses needed to meet the 120-semester hour graduation requirement. 40% of all courses taken must be 300-level or higher.