Marketing major greets an alum during a sales competition on campus

Marketing (B.S.B.A.)

Let's face it, everyone thinks they're a marketer, but true marketing professionals have studied the process by which organizations satisfy consumer wants and needs in a today's society. Learn about product planning, distribution, pricing, and promotion, and how to conduct critical analysis based on market research and consumer behavior.

Degrees & Offerings
  • B.S.B.A.
Department
College
Program Contact
Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
illustration of Carver Hall

You'll be in demand for sure.

The marketing concentration provides written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support you through your applied, ongoing research efforts that provides up-to-date course coverage.

Courses and Curriculum

Required General Education Courses for the Marketing Curriculum
  • BUSED.101 Introduction to Business
  • BUSED.333 Business Communications and Report Writing
  • COMMSTUD.103 Public Speaking
  • ECONOMIC.121 Principles of Macroeconomics
  • ECONOMIC.122 Principles of Microeconomics
  • ECONOMIC.256 Business and Economic Statistics I or PSYCH 160 Applied Statistics for Behavioral Sciences
  • ENGLISH.101 Foundations of College Writing
  • PSYCH.101 General Psychology
Choose one of the following two courses:
  • ECONOMIC.156 Business and Economics Mathematics
  • MATH.123 Essentials of Calculus
Zeigler College of Business Core
  • ACCT.220 Financial Accounting
  • ACCT.223 Managerial Accounting
  • FINANCE.313 Introduction to Corporate Finance
  • ITM.175 ITMA
  • LAW.331 Law and Legal Environment
  • MGMT.244 Principles of Management
  • MGMT.481 Business Policies and Strategies
  • MKTG.310 Marketing Principles and Practice
Marketing Requirements
  • MKTG.330 Consumer Motivation Behavior
  • MKTG.331 Digital Marketing
  • MKTG.340 Advertising Management
  • MKTG.370 Sales Management
  • MKTG.380 International Marketing
  • MKTG.440 Marketing Research
  • MKTG.460 Marketing Management
  • 3 credits MKTG elective
ZCOB Professional Development Program
  • ZIPD.101 – Functional Areas of Business
  • ZIPD.102 – Interconnectedness of Business
  • ZIPD.201 – Career Exploration
  • ZIPD.202 – Career Preparation
  • ZIPD.301 – Preparation for the Workforce
  • ZIPD.302 – Build your brand
  • ZIPD.401 – Networking and Job Search
  • ZIPD.402 – Career Transition

Electives in Business – (15 credits) Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites. BUSED.333 may not be used as a Business Elective. Courses designated with BUSED, ACCT, MISCIS, MGMT, ITM, FINANCE, MKTG, OR LAW are business courses. General education electives - Select general education courses needed to meet the 120-semester hour graduation requirement. 40% of all courses taken must be 300-level or higher.

Bloomsburg Initial - B -  inside a keystone shape

Bloomsburg Because

Clubs and Organizations

American Marketing Association — the leading business club offering a multitude of real-life opportunities in the world of marketing. No other club does what we do. We make sure that after leaving BUAMA, you are ready for the next step in marketing. We make sure you have developed professionally, that you have experienced what its like to work in marketing, as well as applying everything you learned in the classroom on real life situations with real businesses.

The Husky Difference

 AACSB-accredited schools have the highest quality faculty, relevant and challenging curriculum, and provide educational and career opportunities not found at other schools.
Many top, global corporations only recruit from AACSB-accredited schools. Those grads are offered better, more competitive salaries.
College of Distinction for Business
College of Distinction
Bloomsburg has earned national recognition as a College of Distinction for its business programs, honored for its quality and high-impact preparation for successful business professionals.
Professional Sales Center

Sekisui Professional Experience Lab

Our professional sales and marketing program partners with Alumni and Professional Engagement to create the Sekisui Professional Experience Lab in the Greenly Center, designed as a state-of-the-art facility to help you hone your skills. The sales lab features a role-play office with audio visual recording capabilities and sophisticated control center, along with an observation facility. Practice presenting to groups, bring presentations on removable media, and hone your presentation and demonstration skills.

Marketing Contacts

Monica Favia

Monica Favia, Ph.D.

  • Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
Bloomsburg University Employee

Michelle Leiby

  • Secretary of the Department of Finance, Department of Marketing and Professional Sales

Applying to this Program

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  • Application Process

    Review the step-by-step process whether you're a first-year student, transferring to BU, or more.

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