Marketing major greets an alum during a sales competition on campus

Marketing (B.S.B.A.)

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Let's face it, everyone thinks they're a marketer, but true marketing professionals have studied the process by which organizations satisfy consumer wants and needs in a today's society. Learn about product planning, distribution, pricing, and promotion, and how to conduct critical analysis based on market research and consumer behavior. You'll be in-demand for sure.

Degrees & Offerings
  • B.S.B.A.
Department
College
Program Contact
Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
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The marketing concentration gains written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support students through their applied, on-going research efforts that provides up-to-date course coverage.

Bloomsburg Because

Our Professional Sales Center has developed a state-of-the-art facility that includes a role-play office with audio visual recording capabilities and sophisticated control center, along with an observation facility. The sales lab allows students to practice presenting to groups, bring presentations on removable media and to hone their presentation and demonstration skills. Within the lab is a fully equipped role-playing office with high-definition, professional quality cameras to capture sales call simulations. 

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Courses and Curriculum

Required General Education Courses for the Marketing Curriculum
  • BUSED.101 Introduction to Business
  • BUSED.333 Business Communications and Report Writing
  • COMMSTUD.103 Public Speaking
  • ECONOMIC.121 Principles of Macroeconomics
  • ECONOMIC.122 Principles of Microeconomics
  • ECONOMIC.256 Business and Economic Statistics I or PSYCH 160 Applied Statistics for Behavioral Sciences
  • ENGLISH.101 Foundations of College Writing
  • PSYCH.101 General Psychology
Choose one of the following two courses:
  • ECONOMIC.156 Business and Economics Mathematics
  • MATH.123 Essentials of Calculus
Zeigler College of Business Core
  • ACCT.220 Financial Accounting
  • ACCT.223 Managerial Accounting
  • FINANCE.313 Introduction to Corporate Finance
  • ITM.175 ITMA
  • LAW.331 Law and Legal Environment
  • MGMT.244 Principles of Management
  • MGMT.481 Business Policies and Strategies
  • MKTG.310 Marketing Principles and Practice
Marketing Requirements
  • MKTG.330 Consumer Motivation Behavior
  • MKTG.331 Digital Marketing
  • MKTG.340 Advertising Management
  • MKTG.370 Sales Management
  • MKTG.380 International Marketing
  • MKTG.440 Marketing Research
  • MKTG.460 Marketing Management
  • 3 credits MKTG elective
ZCOB Professional Development Program
  • ZIPD.101 – Functional Areas of Business
  • ZIPD.102 – Interconnectedness of Business
  • ZIPD.201 – Career Exploration
  • ZIPD.202 – Career Preparation
  • ZIPD.301 – Preparation for the Workforce
  • ZIPD.302 – Build your brand
  • ZIPD.401 – Networking and Job Search
  • ZIPD.402 – Career Transition

Electives in Business – (15 credits) Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites. BUSED.333 may not be used as a Business Elective. Courses designated with BUSED, ACCT, MISCIS, MGMT, ITM, FINANCE, MKTG, OR LAW are business courses. General education electives - Select general education courses needed to meet the 120-semester hour graduation requirement. 40% of all courses taken must be 300-level or higher.

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Practical Learning

Clubs and Organizations

American Marketing Association

The Husky Difference

AACSB-accredited schools have the highest quality faculty, relevant and challenging curriculum, and provide educational and career opportunities not found at other schools.
Accreditation
Many top, global corporations only recruit from AACSB-accredited schools. Those grads are offered better, more competitive salaries.

Marketing Contacts

All Faculty & Staff
Monica Favia

Monica Favia, Ph.D.

  • Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
Bloomsburg University Employee

Michelle Leiby

  • Secretary of the Department of Finance, Department of Marketing and Professional Sales

Applying to this Program

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