Marketing major greets an alum during a sales competition on campus

Marketing (Business Administration)

Let's face it, everyone thinks they're a marketer, but true marketing professionals have studied the process by which organizations satisfy consumer wants and needs in today's society. Learn about product planning, distribution, pricing, and promotion, and how to conduct critical analysis based on market research and consumer behavior.

Degrees & Offerings
  • B.S.B.A.
Program Contact
Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales
illustration of Carver Hall

You'll be in demand for sure.

The marketing concentration provides written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support you through your applied, ongoing research efforts that provides up-to-date course coverage.

Courses and Curriculum

Directed General Education Courses (18 credits)
  • COMM101 Public Speaking
  • MAT140, 150, or 160 Precalculus or higher
  • EC121 Principles of Macroeconomics
  • EC122 Principles of Microeconomics
  • LAWL231 Law & Legal Environ
  • ITA175 Spreadsheet Analysis
Zeigler College of Business Core Courses (21 credits)
  • BSED101 Intro to Business
  • ACC220 Financial Accounting
  • ACC223 Managerial Accounting
  • MGT280 Principles of Management
  • MKT210 Marketing Principles & Practices
  • EC256 Business & Economic Statatistics
  • FIN313 Intro to Finance
Required Marketing Courses (24 credits)
  • MKT330 Consumer Behavior
  • MKT331 Digital Marketing
  • MKT340 Integrated Marketing Communications
  • MKT370 Sales Management
  • MKT380 International Marketing
  • MKT440 Marketing Research
  • MKT460 Marketing Management
  • MKT3XX Elective (Any MKT course numbered 300 or higher)
Zeigler College of Business Elective Courses (15 credits)
  • Any 300-400 level numbered ZCOB courses
Remaining General Education Courses (27 credits)
  • Includes FYS100 First Year Seminar and WRIT103 Composition
Free Elective  Courses (15 credits)

CU Curriculum*

*Please see the CU degree requirements effective Fall 2023. All enrolled students can also review their degree program requirements and track progress to degree completion in Degree Works.

Bloomsburg Initial - B -  inside a keystone shape

Bloomsburg Because

Clubs and Organizations

American Marketing Association — the leading business club offering a multitude of real-life opportunities in the world of marketing. No other club does what we do. We make sure that after leaving BUAMA, you are ready for the next step in marketing. We make sure you have developed professionally, that you have experienced what its like to work in marketing, as well as applying everything you learned in the classroom on real life situations with real businesses.

The Husky Difference

 AACSB-accredited schools have the highest quality faculty, relevant and challenging curriculum, and provide educational and career opportunities not found at other schools.
Many top, global corporations only recruit from AACSB-accredited schools. Those grads are offered better, more competitive salaries.
College of Distinction for Business
College of Distinction
Bloomsburg has earned national recognition as a College of Distinction for its business programs, honored for its quality and high-impact preparation for successful business professionals.
Professional Sales Center

Sekisui Professional Experience Lab

Our professional sales and marketing program partners with Alumni and Professional Engagement to create the Sekisui Professional Experience Lab in the Greenly Center, designed as a state-of-the-art facility to help you hone your skills. The sales lab features a role-play office with audio visual recording capabilities and sophisticated control center, along with an observation facility. Practice presenting to groups, bring presentations on removable media, and hone your presentation and demonstration skills.

Marketing Contacts

Monica Favia

Monica Favia, Ph.D.

  • Chair of the Department of Marketing and Professional Sales, Professor of Marketing and Professional Sales

Applying to this Program


  • Application Process

    Review the step-by-step process whether you're a first-year student, transferring to BU, or more.

  • Apply Now

    Ready to apply? Great!! Start your online application here.

Explore More