Our lives are saturated with media: computers, the Internet, cell phones, apps, social media, and more. However, just because media is now immediate and easily accessible doesn’t mean it’s handled effectively.
Learn media literacy and practical skills to connect with digital audiences and create — not just entertaining — valuable content. Learn how adapt to an ever-changing and evolving media environment, one that’s now driven by breaking news and social media influencers. Develop the communication, marketing, and journalistic skills necessary to effectively use media to reach desired audiences, whether in your personal life or your future profession.
Courses and Curriculum
Studies include video production, video editing, broadcast journalism, programming and management. Students can also study sports, documentary, corporate video or dramatic/comedy production.
Studies include online journalism, editing, feature writing, magazine editing and production, public affairs reporting, and broadcast journalism.
Studies include public relations theory and practice, publicity and public relations, PR cases and problems, as well as options in video production, feature writing, online journalism, introduction to business, economics, marketing principles and practices and advertising management. As a capstone, students participate in a mass communications seminar, practicum or internship.
Studies in emergent media develop the skills employers are looking for in web design, visual communication, social media, and other new media technologies.
Clubs and Organizations
The Voice, the nationally-recognized weekly student newspaper
WHSK-FM, student-managed radio station with call-in and music programs
Other opportunities are available through active chapters of the Public Relations Student Society of America (PRSSA), and the National Broadcasting Society-Alpha Epsilon Rho (NBS-AERho).
The Husky Difference
Among recent internships for majors have been with Disney, ESPN, MTV, Glass Entertainment, and NBC.
My friends and everyone I met in the major were amazing. The comradery between us made working together so much easier and also lots of fun. Through my time with BUNow is when I think I learned my most valuable lesson. If you put in the work, stay hungry and get involved, you’ll earn your place in whatever it is you’re pursuing.
Matt Mastrogiovanni ’17
Media and Journalism
When I was looking into schools, I was searching for great journalism and mass communications programs, as well as schools who had an ROTC program. My mom went to Bloom and really enjoyed her time here, so when I looked into the university they luckily had both programs I was looking for. Then when I visited the campus for the first time, I felt like I was at home. I knew it was the perfect fit for me!
Deanna Lupia '19
Media and Journalism
As a senior I attended the first Confer Radio Institute held on campus. I met Pat Garrett, one of the top voice-over guys. I never knew doing that kind of work could be a career. Pat let us use his equipment to record demos and also told us to keep working and not give up. It was great advice that I never forgot.