Media and Journalism
Studying media and journalism program prepares you to work as a professional in public relations, journalism, telecommunications or in emerging media technologies.
This bachelor's degree program balances a broad knowledge of the liberal arts and natural sciences with the professional and theoretical preparation needed by today's media professionals. Internships are necessary to complete the student's professional training, along with experience with campus media:
- The Voice, the nationally-recognized weekly student newspaper
- BUTV, student-produced television programming
- BUNow, student-run, online news portal
- WHSK-FM, student-managed radio station with call-in and music programs
Other opportunities are available through active chapters of the Public Relations Student Society of America (PRSSA), and the National Broadcasting Society-Alpha Epsilon Rho (NBS-AERho).
Telecommunications — Studies include video production, video editing, broadcast journalism, programming and management. Students can also study sports, documentary, corporate video or dramatic/comedy production.
Journalism — Studies include online journalism, editing, feature writing, magazine editing and production, public affairs reporting, and broadcast journalism.
Public Relations — Studies include public relations theory and practice, publicity and public relations, PR cases and problems, as well as options in video production, feature writing, online journalism, introduction to business, economics, marketing principles and practices and advertising management. As a capstone, students participate in a mass communications seminar, practicum or internship.
Emergent Media — Studies in emergent media develop the skills employers are looking for in web design, visual communication, social media, and other new media technologies.
To earn a bachelor's degree, students must complete the necessary semester hours in three competency areas: writing, professional skills and theoretical foundations. All majors take foundation courses in mass communications and the popular arts, news writing, medial law and ethics, and either social foundations of mass media or research methods in mass communications.
Admission to our mass communications program is the chair's approval and is limited to approximately 60 students who achieve a cumulative grade point average of 2.5 or higher. Acceptance into the program depends, however, not only on the GPA but also on past experience and potential.
You should exhibit strong writing, visual and creative qualities, and a record of interest and participation in media-related extracurricular activities. You're encouraged to make a case for their admission in the light of previous experience, even if you feel their GPAs alone may not justify admission. You'll be notified of your acceptance as mass communications majors as quickly as possible. You're expected to have declared your majors no later than the time you've accumulated approximately 60 semester hours.
High school students interested in communication-related careers should become involved in school media. These media include newspapers, yearbooks, magazines, radio, video or television production and programs. The committed student can gain valuable experience through volunteer efforts with community groups, such as chambers of commerce, tourism offices and other non-profit organizations.
Mass Communications Major Concentration Areas
Emergent Media (Sequencing Sheet)
Mass Communications Advising Sheet:
Requirements Student Enrolled to BU after Summer 2012
General Education Advisement Resources
Employment (Off Campus)
|William A. Acierno Scholarship||Junior status for semester of award payment, telecommunications specialty; minimum 3.0 grade point average in major recommended; financial need. Pending donor's availability, agree to attend the spring BU scholarship luncheon and reception with him or her.||Bloomsburg University Scholarship Application||$690 fall|
|Press Enterprise Scholarship||Upperclass applicants with minimum of one semester experience with the Voice or other regularly published newspaper; good academic standing. Achieve successful scores on Press Enterprise skills tests and meet with Press Enterprise personnel for a personal interview and work as a paid internship at Press Enterprise. Successful candidates are welcome to re-apply the following year.||Submit cover letter, resume and writing samples to Dr. Mendoza- Enright, Mass Communications, Bloomsburg University, for submission to editor of Press Enterprise who will select recipient.||$2,500-Award amount available may be distributed among the number of recipients selected.|
|Jeffrey M. Smith Memorial Scholarship||Minimum 3.0 grade point average. Preference given to telecommunications students specializing in (1st) radio, (2nd) television and to students who demonstrate financial need but are ineligible for Pell (federal) or PHEAA (state) grants. If there are no "preferred" applicants, any mass communication major will be considered and financial need may be waived. Recipients may reapply in subsequent years. Pending donor's availability, agree to attend the spring BU scholarship luncheon and reception with him or her.||Bloomsburg University Scholarship Application required.||$1,360-$680 fall & $680 spring|